Privacy policy

Privacy Policy

Last updated: October 27, 2026

DUEERA LIMITED (“DUEERA”, “we”, “us” or “our”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

DUEERA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, make a purchase, communicate with us, join our mailing list or otherwise provide us with your personal information.

  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email and, where applicable, other permitted channels, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.

  • Communicating with You. We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.

  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and enforce or investigate potential violations of our terms or policies.

Lawful Bases for Processing

Where UK data protection law applies, DUEERA LIMITED must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract

We process personal information where it is necessary to enter into or perform a contract with you.

For example, when you place an order with DUEERA, we need to process information such as your name, delivery address, payment and order details in order to process your purchase, deliver your products and manage any return, exchange or refund.

Consent

We rely on your consent where required by law.

This may include sending certain marketing communications and using non-essential cookies or similar technologies.

Where we rely on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing that took place before your consent was withdrawn.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

These interests may include:

  • operating and improving our website and Services;

  • understanding how customers interact with our store and products;

  • providing customer support;

  • protecting our business, customers and website;

  • detecting and preventing fraud or misuse; and

  • maintaining the security and effectiveness of our Services.

Legal Obligation

We may process personal information where necessary to comply with a legal or regulatory obligation that applies to DUEERA LIMITED.

This may include tax, accounting, consumer-protection, regulatory and other legal requirements.

Marketing Communications

If you choose to join the DUEERA mailing list or otherwise consent to receive marketing communications from us, we may use your contact details to send you information about:

  • new products and collections;

  • product launches and restocks;

  • early access;

  • promotions and offers;

  • events;

  • DUEERA news; and

  • other marketing communications relating to our brand.

Where required by applicable law, we rely on your consent to send these communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in our emails.

If you opt out of marketing communications, we may still send you non-promotional messages where necessary, such as communications about your account, orders, deliveries, returns or refunds.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.

  • With business and marketing partners to provide marketing services and advertise to you. For example, we may use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as where necessary to ship products to you or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group, where applicable.

  • In connection with a business transaction such as a merger, acquisition, restructuring or bankruptcy.

  • To comply with applicable legal obligations, including responding to lawful requests, court orders or similar legal processes.

  • To enforce applicable terms of service or policies.

  • To protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit through the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside in order to provide and improve the Services.

In addition, to help protect, grow and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify.

To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants and with Shopify.

In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights relating to Shopify's own use of your personal information.

To learn more about how Shopify uses your personal information and any rights you may have, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of third-party websites or services, including the accuracy, completeness or reliability of information found on those sites.

Information you provide on public or semi-public platforms, including third-party social networking platforms, may also be viewable by other users of those platforms.

Our inclusion of a link does not by itself imply endorsement of the content of the third-party platform or its owner or operator.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children in circumstances where doing so would be unlawful.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted where appropriate.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, including whether we need the information to:

  • maintain your account;

  • provide the Services;

  • process and fulfil orders;

  • manage returns, exchanges or refunds;

  • comply with legal, tax or accounting obligations;

  • resolve disputes; or

  • enforce applicable contracts and policies.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information.

These rights are not absolute and may apply only in certain circumstances.

  • Right to Access / Know. You may have the right to request access to personal information that we hold about you.

  • Right to Delete. You may have the right to request that we delete personal information we maintain about you in certain circumstances.

  • Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have the right to receive a copy of certain personal information we hold about you and request that we transfer it to a third party in certain circumstances.

  • Managing Communication Preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as messages about your account, order, delivery, return or refund.

Additional UK and EEA Rights

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations under applicable law, you may also have:

  • The right to object to processing, including the right to object to direct marketing.

  • The right to restrict processing in certain circumstances.

  • The right to withdraw consent where we rely on consent to process your personal information.

If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before it was withdrawn.

You may exercise your rights by contacting us using the details provided below.

We may need to verify your identity before we process certain requests, as permitted or required by applicable law.

We will respond to valid requests within the time period required by applicable law.

Complaints

If you have a complaint about how DUEERA LIMITED processes your personal information, please contact us using the details provided below so that we can investigate your concern.

If you are located in the United Kingdom, you also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

If you are located outside the United Kingdom, you may also have the right to lodge a complaint with the relevant data protection authority in your country or region.

International Transfers

We may transfer, store and process your personal information outside the country in which you live.

If we transfer personal information outside the United Kingdom or European Economic Area, we will use recognised transfer mechanisms or safeguards where required by applicable law.

These may include:

  • adequacy regulations or adequacy decisions;

  • approved contractual safeguards;

  • the European Commission's Standard Contractual Clauses, where applicable;

  • UK-approved international data transfer mechanisms; or

  • another legally recognised transfer mechanism.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our business practices, Services, technologies, service providers or applicable legal or regulatory requirements.

We will post the revised Privacy Policy on this website, update the “Last updated” date and provide additional notice where required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

Email: support@dueera.com

DUEERA LIMITED
Company No. 16098607
Registered in England and Wales

Registered Office:
12a The Square
Wickham
Hampshire
England
PO17 5JQ

For the purposes of applicable data protection laws, DUEERA LIMITED is the data controller of your personal information where we determine how and why your personal information is processed.